Released on: September 13, 2007, 7:53 am

Press Release Author: iO Global

Industry:

Press Release Summary: Company to accelerate mobile advertising adoption with
innovative content delivery platform and measurement services for media and
advertisers

Press Release Body: NEW YORK - iOT Global, a provider of integrated mobile content
solutions and a spin-off of British Telecommunications' venture program, announces
the launch of its North American operations in New York, in the heart of Madison
Avenue's advertising agency culture.
iO Global's flagship technology platform to manage and deliver content to mobile
phones has been successfully deployed by carriers in high-growth markets in Europe,
the Middle East and Africa (EMEA). In North America, the company is introducing new
services for media companies and advertisers that enable next generation,
advertising-supported mobile content. iO Global's solution represents a significant
step toward the integration of consumer experiences across three screens -
television, personal computer and mobile phone.
Today, marketing to mobile consumers is retail-focused and primarily based on
transactions. By developing new tools for delivering personalized content on mobile,
as well as assessing the brand experience across the three screens, iO Global
enables advertisers to effectively drive return on investment on integrated
strategies. In turn, advertising-supported content and personalized delivery to
consumers allows media companies to tap new opportunities for monetizing their
access to mobile audiences.
"The state of marketing in the mobile space is embryonic. Today's business model
represents a small percentage of the opportunity. We intend to accelerate the
evolution of mobile marketing by introducing a new advertising-based approach
supported by the industry's first true ROI measurements," said iO Global North
America Managing Director Bob DeSena.
The company's strategy in North America is driven by a team of advertising,
marketing and mobile industry pioneers. As a recognized consumer engagement
visionary and industry spokesman, DeSena brings extensive experience combining brand
marketing, direct marketing and digital platforms to iO Global. Prior to joining iO
Global, DeSena was managing partner and director of active engagement for
Mediaedge:cia (MEC), a WPP owned global communications planning and implementation
agency.
Joining DeSena on the North American management team is Jeffrey Lee as vice
president of strategy and business development. Lee is the former CEO of Proteus, a
provider of mobile content distribution technology with customers that included FOX,
ABC and Discovery. Vice President of Consumer Experience Elizabeth Chaney has been
at the forefront of the consumer-based experiences field for over a decade, having
held senior positions with The McKenna Group and Scient Corporation.
"With a stellar management team, iO Global is uniquely positioned to serve the needs
of media companies, advertisers, carriers and consumers," said Martin Knestrick, CEO
of iO Global. "The team has a deep understanding of key issues shaping and driving
the North American marketing and advertising industries and is thus able to embrace
the vast, untapped potential of mobile marketing. Personalization and metrics are
more than buzz words to us - they are an integral part of our solution."
About iO Global
iO Global provides the software and services to enable network operators, media
brands and advertisers to collaborate in a trading model to personalize and monetize
their interactions with consumers. iO's Mobile Experience SolutionsT turn the mobile
device into the individual's "remote control" for using digital content and services
anytime, anyplace, anywhere. iO Global was created in May 2005 by BT and New Venture
Partners after five years of development in BT's Research Laboratories. For more
information, visit www.io-me.com.

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Web Site: http://www.io-me.com

Contact Details: In the Americas please contact Scott Yates at Largemouth
Communications tel; +1 (919) 459-6452 / scott@largemouthpr.com

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